Dior | Rouge Dior Ultra Rouge 770 Ultra Love

September 9, 2018


Dior Rouge Dior Ultra Rouge review

It's been a while since the last time I bought Dior's lip makeup, but this new Rouge Dior line reinvented by Peter Philips has certainly made me look. The stunning red lacquered case and the mature yet ever gorgeous Natalie Portman helped, of course. I have been delving into various makeup artist brands and beauty guru collaborations lately but I still look to couture brands such as Chanel and Dior when it comes to saturated reds. There is something about how they do their reds, in my humble opinion. The shade I picked up, 770 Ultra Love did not disappoint.


Dior Ultra Rouge 770 Ultra Love swatch review

The outer case is identical to the Rouge Dior range and the only difference would be the lacquered red finish that seems scratch resistant (we will see about that, though). The lipstick bullet is slim like the Dior Addict and this is what I generally prefer for pigmented lipstick applications.

Dior Ultra Rouge 770 Ultra Love swatch review

Dior says:
Rouge Dior Ultra Rouge is the first incredibly long-wearing lipstick with the comfort of a lip ink: a true revolution in the history of lipstick. Ultra Rouge offers a lightweight, ultra-comfortable formula and all the colour of a high-pigmentation lipstick. The colours seem more saturated with a luminous, semi-matte finish for incredible sensoriality and hydration.

Dior Ultra Rouge 770 Ultra Love swatch

Ultra Love (770) is a bright creme red with both coral and pink undertones. I first thought it was a pinkish red but the warm undertone is more pronounced if I blot the color off a bit. I'd say the color is something in between cherry red and poppy.

Dior Ultra Rouge 770 Ultra Love swatch

Dior Ultra Rouge is scented with the classic Dior Rouge scent which I don't hate but could do without (this scent has a strange de-appetizing effect on me). The formula is pretty much what Dior claims. I love that the color glides on but doesn't take too much time to set. The color intensity is easy to control which is impressive for such a pigmented kind. I think the lasting power is above average among semi-matte lipsticks with more comfortable feels. It lasts about 5-6 hours on me with normal talking and drinking. I am not sure if it is exceptionally hydrating but it feels comfortable on.

Here is an overall look with Dior Ultra Love (770).

Dior Ultra Rouge 770 Ultra Love swatch review
(This is after I blotted the color off for a natural finish. You can see more of the "poppy" quality here. Whichever way you wear this color, it gives you vibrant color payoffs for sure.)


I have a feeling that this fall makeup for me is all about power lips and simply smudged cat eyes. In fact, I've acquired a few more of gorgeous reds in great formulations and am excited to show them to you in the coming weeks!


Thanks for looking. What do you think of this new Dior Ultra Rouge range ($37)? Any color that catches your attention?


Join the conversation

  1. I kind of sort of like the new packaging but I don't wear bold red as everyday shade...I can't wait to see your other red lippie reviews (Especially the armani one from your Instagram story).

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    1. There are pretty corals and neutrals in the range, but apart from the red lipstick case I still think Dior Addict is more up your alley. I do prefer the Armani! It's such an amazing shade (formidable, too) in an amazing formula. Coming soon! ^-^

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  2. The muted poppy look is a beautiful way to wear this lip color. I don't think I've tried any CD makeup much less their lipsticks. I think I like to ogle pretty packaging more than anything but I don't buy much these days ;p Happy new week Lena! Can't wait to see you ~_^

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    1. Most of the time I wear my red lipsticks in a muted way by blotting or making the lip lines slightly messy. This way the strong color doesn't look too aging. :) I used to be all about Dior but just couldn't get excited by their recent offerings.

      (I left a comment on your post but will touch base with you again tomorrow! <3)

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  3. That shade is stunning! I've been really into red lipsticks (actually there's a swatch post coming up soon), but I don't think I have a shade like this. The red case is also stunning and you wear the lipstick beautifully!! I'm on a lipstick no-buy but I think I will at least go visit the counter and play. ;)

    xx Laura / Laura Loukola Beauty Blog

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    1. These days I wanna buy all the reds in the world (LOL), so I did a little swatch fest myself not too long ago to ration myself. Thank God, I didn't have anything like Ultra Love, either! :D I might have expected something more(!) revolutionary in term of formulation, but this wears quite nicely. There are two more beautiful reds in the range, it seems. Let us know if you end up with one, and I will look forward to your swatch post! :)

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  4. I quite like this poppy-ish hue with the pink undertones. It's bright, but in a fresh way. I do adore the packaging as well. This is going on the list!

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    1. I had not worn lipsticks too often but this fall I am spotting gorgeous ones in great formulations. Ultra Rouge is certainly one of them! :)

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  5. I like that you blotted it, as it makes such a beautiful wearing colour naturally. I hope you're having a great autumn season so far dear. <3 /Madison
    FASHION TALES

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    1. Hi Madison, thanks for your comment!

      I've been busy with work and haven't blogged in a while. Must get back on the horse! ;p Hope everything is well with you!

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