Vitabrid has to be the most effective and cost-efficient skincare line that I have tried so far. I first tried the Vitabrid Scalp Shampoo (recently reviewed here) and it was the rabbit hole. Soon I purchased Vitabrid's wonderful facial masks and pretty much everything they offer. It's been already 3 months since I started using the Vitabrid skincare almost exclusively, yet I still feel excited about them.