The much anticipated Chanel Tweed Eyeshadow Collection finally launched on September 1 and now they are available on the Chanel official site and Nordstrom. 

This collection was leaked last year(!) and there was a significant delay as well but bizarrely enough, there were more than a dozen of early adapters who got these Tweed quads way before the official launch. No one says where or how they got them. I know that Chanel is a private company and usually freaks out over untimely leaks not to mention the company controls global launchings like this very tightly. My guess is that these early adapters did not source them legitimately because I know they are PR goods. 

Why does it bother me? I am a luxury beauty consumer before I am a content creator and personally, I felt quite fatigued around this drama. Plus these leakers and early adapters can never present the collection as well as the brand. When I first saw the whimsical official preview photos a few weeks ago, I felt almost sad because I knew I would have been so excited about it, not feeling tired of seeing them had I not seen the blurry leaked photos and crappy swatches so early on. I don't buy luxury beauty because it is the best stuff on earth. I tend to pay a bit extra for the luxury experience and excitement, and this time around these people tarnished it for all of us.

Rant aside, I did purchase 2 of the 4 available in the collection (from a Chanel boutique) and would like to share some (good) swatches and my thoughts on them.