Aug 14, 2014

Giorgio Armani Eyes To Kill Waterproof Mascara

Giorgio Armani Eyes To Kill Waterproof Mascara is an excellent choice if you have naturally beautiful lashes and lots of money.
Unfortunately, I am neither, so this high-end mascara purchase for the first time in years totally bites the dust.


Giorgio Armani Eyes To Kill Waterproof Mascara
Giorgio Armani Eyes To Kill Waterproof Mascara



I have been pretty happy with drugstore mascaras and they suit better for my mascara practice - mark the date upon opening the tube and discard it after 3 months. So it had been years since I bought any high-end mascara except for those mini GWPs.
Giorgio Armani Eyes To Kill Waterproof Mascara was one of the three I picked up during the Nordstrom mascara sale (buy 2 get 3), so I didn't pay for the full price (thank God).
But for $32 a tube, it should be amazing, right? Wrong.


Giorgio Armani Eyes To Kill Waterproof Mascara review
According to Giorgio Armani website,
"Just in time for Summer, try a waterproof, sweat-proof mascara.
Dress the eye with powerful, plush, voluminous lashes. Fine, fluid Microfil technology creates intensely captivating lash texture. Micro-waxes combined with a fineness agent allow for smooth and easy application, revealing weightless volume and length."

(I don't know what they're talking about..)



Ingredient list
I don't spot any magic ingredient here. If you do, please let me know.


To be fair, Giorgio Armani Eyes To Kill Waterproof Mascara is a decent one.
The formula is slightly dry but works nicely with the defining brush. It separates and defines. Not much of volumizing, but you will get naturally defined lashes that look nice. No smudging problem, either. Just like all waterproof mascaras I've tried, the formula thickens a bit and eventually gives better results.

It is all very nice when you don't have to think about the price you pay for this mediocracy. However, it is a very different story when you can get something better for far less money.


I thought the brush looked familiar...hmmm


Wait, the tube, too..!


I'm afraid L'Oreal is the parent company of Giorgio Armani Beauty.


I wish I could tell you that "I still like the Eyes To Kill Mascara slightly better than the L'Oreal Voluminous", but I can't.
The truth is, I like the Voluminous Waterproof Mascara better. It comes in glossier blacker formula and the shorter bristles work better to add volume to my lashes. The price is 1/4 of Eyes To Kill. And you'd be outraged if I say GA ETK contains 2/3 of the product. In the same sized tube, as you see.

It all boils down to personal preference but Giorgio Armani Eyes To Kill Waterproof Mascara is definitely not for me. I sure hope other two high-end mascaras I picked up would perform better than this.
Oh, and I will make sure to recycle the tube since it looks like made of brushed aluminum, one of the natural resources we're running out of, you know.



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