The creamy yet slightly drier (than most squishy soft hybrid eyeshadows) texture is very easy to use and it stays on for a long time if not for 24 hours.
When L'Oreal brought out the new Butterfly Collection for Spring 2014, I was obviously intrigued but maybe not enough to make an immediate purchase.
(Once you know something is not an LE, you tend to relax a little...)
A couple months later, Burst Into Bloom still managed to sneak into my shopping cart, whispering to me "Pick me, I'm "the spring color" for you!".
L'Oreal Infallible 24 HR Eyeshadow Burst Into Bloom