This is called "Just Bitten Kissable Balm Stain". I would say it is the evolved of Just Bitten Lipstain + Balm, which I suspect would be soon discontinued.
I snatched four of them from the fresh display taking advantage of the sale at that time, and I am reaching for them almost everyday lately. I might even say I like them better than my Lip Butters. ;O
Revlon Just Bitten Kissable Balm Stain